Brief

Promote having your own outside space for people in highly developed cities where there is a lack or outside space, see it more as a sanctuary, and try and modernise the appeal of allotments, as they’re in decline. Altogether rid the “Arthur Fowler” image of the allotment and try to make it into a cooler pastime.

From a series of 8 briefs on offer in the Roses MPA Creativity Awards 2007/08, this ‘Arthur Fowler’ Brief seemed the most suitable, as I knew I would be able to easily source relevant photography from my local allotments.